As advertising industry experts for more than a decade, the Bolderly leadership team noticed a shift in how companies were buying and selling advertising. These companies were seeking new ways to control their own pricing while streamlining outdated processes for both direct and programmatic campaigns.
From that moment Bolderly was born. It was founded to serve a market in need of a solution that can support the buying and selling of all types of advertising media that seamlessly aligns with existing technologies and workflows.
Today, the Bolderly marketplace not only achieves this goal, but it also enables publishers to increase revenue by lowering their cost of sale, while advertisers and agencies benefit from more effective campaigns that reach targeted audiences at scale in a flexible and data-driven manner.